A No-Code, Figma-Style Form Builder for Design Researchers

Why Design Researchers Need Brand-True Forms

Participants decide whether to trust your study in seconds. A house-style, visually coherent form signals credibility, reduces friction, and improves completion - whether it's a screener, consent acknowledgement, post-session debrief, or an ongoing diary check-in.

The problem: "make it look like us" often means borrowing developers or settling for rigid, generic UI.

FigForm solves that trade-off. It's a no-code form builder with a Figma form builder feel - so you can compose real, on-brand, visually rich forms yourself and still ship to production in minutes. On the free form builder plan, you're not metered on forms or responses, so running multiple studies at once is actually viable.

What FigForm Adds to Your Research Workflow

• Brand control without CSS.
  Compose headers, helper text, spacing, and imagery on a canvas that behaves like a design tool.
• AI-assisted drafting.
  Use the AI chat panel to bootstrap a screener, refine copy, tighten tone, or suggest shorter mobile variants.
• Production in one line.
  Drop a single script where the form should render, or share a hosted embed link for quick pilots and approvals.
• Read-and-act analytics.
  See visits, filled out, and response rate - enough to know whether to trim fields or strengthen value copy.
• Responses where you need them.
  View inside FigForm, then export CSV with field-level selection to protect PII or share only what matters.
• Handoffs you control.
  Send submissions to Make, n8n, or Zapier via webhooks - for Slack pings, CRM/Sheet/Notion updates, or ticket creation.
• Workspaces for ReOps sanity.
  Create multiple workspaces. Assign forms per organization, client, or project so access and ownership stay clear.
• Plans that match research cadence.
  Free: unlimited forms + responses. Pro: smarter AI models with transparent, flat pricing.

All capabilities above are part of FigForm's product surface and workflows.

The 30-Minute Screener Sprint

Step 1: Set the intent

Define who you want and the decision you'll make from each response.

Step 2: Seed with AI

In the AI chat panel, describe your criteria, tone, and field limit ("≤5 questions, calm voice, mobile friendly"). The model drafts the first pass you'll refine.

Step 3: Make it yours

Apply type, color, spacing, and a small image for context. Keep helper text short and empathetic (especially around consent or data use).

Step 4: Ship to production

Add one line where the form should render (replace FORM-ID):

Or share the hosted embed via https://figform.com/embed/FORM-ID.

Step 5: Watch the three signals

Track visits, filled out, response rate. If the response rate is low, reduce friction or clarify your invitation.

Step 6: Automate the back room

Use a webhook to route qualified responses to Slack and your study tracker automatically - no manual copy-paste.

Step 7: Share responsibly

Export a CSV with only the fields your stakeholders need. (This section describes workflow, not legal advice. Consult your org's policy for consent/PII.)

Analytics You Can Act On

• Visits = visibility. If this is low, fix placement or comms.
• Filled out = completion volume. If this lags, your ask or effort bar may be unclear.
• Response rate = effectiveness. Improve copy, reduce friction, or add a trust cue (one line about what happens next).

ReOps Without the Sprawl

• Workspaces keep client/org/project studies separate so access, naming, and exports stay tidy.
• Responses in the UI let you skim quickly before deeper analysis elsewhere.
• CSV with field control supports minimal-data sharing when you loop in stakeholders or vendors.

Why FigForm Over "Just Use a Survey Tool" or "Ask Devs Again"

• Brand integrity: Participants feel they're still with you, not on a third-party island.
• Researcher-owned speed: Iterate copy and structure without waiting on a sprint.
• AI as a drafting partner: Start from a credible first pass, then apply your craft.
• Automation, not busywork: Webhooks move data into the places you already work.
• Governance ready: Workspaces and selective exports fit real ReOps.

Plans That Respect Research Reality

• Free plan: Unlimited forms and unlimited responses, ideal for pilots, ongoing programs, and production.
• Pro plan: Use smarter AI models with a flat, transparent monthly price - useful when you're drafting/revising frequently or at scale.

The Takeaway

If you need a form builder for design researchers that looks like your brand, drafts fast with AI, embeds with one line, routes data automatically, and keeps ReOps clean - FigForm is the no-code form builder that finally closes that gap. It delivers the feel of a Figma form builder with the practicality of a free form builder you can use today.

Start For Free

Start your next branded study now - publish in minutes, learn from the three signals, and keep the research loop moving.